War Child wanted to remind people of the importance of mothers in war-affected areas.
So we created Surrogaid – a fictional start-up that allows mothers here to donate motherhood there – to show that what children really need are their own mothers.
The campaign includes an online video, radio and print, all driving to Surrogaid.org where people can explore the "remote motherhood technology" through a series of interactive demonstrations before receiving the campaign's final payoff messaging.
Creative Directors: S. Jurisic, A. Tucker
Art Director: Marie Richer
Copywriter: Jamie Umpherson
Producer: Cas Binnington
Production Company: OPC/Family Style
Director: Jono Hunter
Digital Production Company: Jam3
Editing: School Editing
Colour: Alter Ego
VFX: Fort York
Audio: Apollo Studios