War Child wanted to remind people of the importance of mothers in war-affected areas. So we created Surrogaid – a fictional start-up that allows mothers here to donate motherhood there – to show that what children really need are their own mothers.
Agency: john st.
Creative Directors: S. Jurisic, A. Tucker
Art Director: Marie Richer
Copywriter: Jamie Umpherson
Producer: Cas Binnington